Author: Kenneth Sousa
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Technology Disruption For Success and $$
In September 2015, I wrote about the razor blade strategy (literally) disrupted by the Dollar Shave Club (DSC). You can read that blog article by clicking here. Well, just recently, the efforts of DSC’s CEO and founder Michael Dublin have paid off. After only five years, the startup has proved that disruption can be very successful … using a…
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Is Amazon Dashing to the IoT?
Does this happen to you? For your household and personal items … dishwasher soap, ketchup, contact lens solution, toothpaste … when you need an item (because you are empty), you look in the closet and the item is not there. And of course, it’s either 6am or 10pm at night. Bad timing. The solution is…
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Update: Net Neutrality Legal Decision
I must have had some type of premonition on the subject of Net Neutrality. On Monday, I posted a blog article framing this public policy debate. Now, on June 14, a ruling from the legal system (no, I did not have any inside information). A 2-1 decision from a panel of the United States Courts…
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What does the color beige and the Internet have in common?
So … should the Internet be neutral? Metaphorically, beige in a manner of speaking. Neutrality. Consider the following scenario — Your wireless phone service provider is ABC while your brother Tom’s provider is XYZ. When Tom calls you from his cell phone, his call is placed in a queue waiting to connect to your phone. Then,…
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What Does Big Data Miss? A Look at Soft Data!
In a previous post, I discussed how Target used GuestID numbers and advanced algorithms to track and predict customer buying habits. Target is just one example of a retailer using big data to enhance business. The real juggernaut of retailers using big data should not be a surprise—Wal-Mart. The retailer captures point of sale data from 5,000…
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The Gen Y Health Act: Is there an app for that?
The Gen Y Health Act: Is there an app for that? by Gerardo Reyes, MBA Candidate The Millennial Wave The Millennial generation represents over one fourth of the US population at 83.1 million (Bereau, 2015). As they shift into their prime spending years, their digital nativity experience will greatly influence their consumer decisions. Established healthcare organizations…
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Synch & Scare: Should businesses be in sync with how they share documents or …
Synch & Scare … Should businesses be in sync with how they share documents or should they be scared for their life? by Raquel Cordeiro, MBA Candidate There is little to no separation between personal and professional devices for consumers in today’s digital age. Why might you ask? The reason is the need for consumers…
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Why does the auto collision repair process have to be as stressful as the accident?
Why does the auto collision repair process have to be as stressful as the accident? by Cynthia Zammarelli, MBA Candidate Has the insurance adjuster seen my vehicle yet? When will my car be done? What is the status of the repair? Am I going to get stuck with rental charges? Where are the parts coming…
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Guard Your Smart Phone Like Your Wallet!
How would you feel if someone stole your wallet or purse? Some of your emotions would probably include anger, frustration, being violated, and maybe feeling helpless. Now you have to call your bank and credit card providers to cancel your credit/ATM/debit cards, order a new driver’s license, and cope with whatever cash was stolen. How…
