Category: Databases
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What Does Big Data Miss? A Look at Soft Data!
In a previous post, I discussed how Target used GuestID numbers and advanced algorithms to track and predict customer buying habits. Target is just one example of a retailer using big data to enhance business. The real juggernaut of retailers using big data should not be a surprise—Wal-Mart. The retailer captures point of sale data from 5,000…
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What Does Big Data Know About You?
Did you know that when a customer uses a loyalty card, your every purchase is being relentlessly analyzed by the retailer who is scheming ways to vacuum even more money out of your wallet? Let’s start this post with a story about big data and its data collection by the retailer Target. Bulls-eye! Back in…
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Tech Thoughts for 2016 — Sensible Data & IoT
Kept you guessing on the next two thoughts? Well here is the continuation of Tech Thoughts for 2016. Now for the next two. The first blog in the series can be viewed by clicking here. 3. Big data will become sensible data to pan for gold. The term “big data” has become such a phenomenon. I have…
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Tech Thoughts for 2016 — Content & VDoC
Those of us born before 1985 have seen the rapid escalation of technology advancement. The smartphone, that you take for granted in your purse or pocket, provides more access to data to you now than CEOs and the President of the United States had in 1985. Electricity reached 90% of US households in 45 years … but…