In a previous post, I discussed how Target used GuestID numbers and advanced algorithms to track and predict customer buying habits. Target is just one example of a retailer using big data to enhance business. The real juggernaut of retailers using big data should not be a surprise—Wal-Mart. The … [Read more...] about What Does Big Data Miss? A Look at Soft Data!
Big Data
What Does Big Data Know About You?
Did you know that when a customer uses a loyalty card, your every purchase is being relentlessly analyzed by the retailer who is scheming ways to vacuum even more money out of your wallet? Let’s start this post with a story about big data and its data collection by the retailer … [Read more...] about What Does Big Data Know About You?