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Management Information Systems

7th edition

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Databases

What Does Big Data Miss? A Look at Soft Data!

May 23, 2016 By Kenneth Sousa

In a previous post, I discussed how Target used GuestID numbers and advanced algorithms to track and predict customer buying habits. Target is just one example of a retailer using big data to enhance business. The real juggernaut of retailers using big data should not be a surprise—Wal-Mart. The … [Read more...] about What Does Big Data Miss? A Look at Soft Data!

Filed Under: Business Intelligence, Databases, Strategic Uses Tagged With: Big Data, Causation, Correlation, Small Data, Wal-Mart

What Does Big Data Know About You?

April 13, 2016 By Kenneth Sousa

Did you know that when a customer uses a loyalty card, your every purchase is being relentlessly analyzed by the retailer who is scheming ways to vacuum even more money out of your wallet? Let’s start this post with a story about big data and its data collection by the retailer … [Read more...] about What Does Big Data Know About You?

Filed Under: Databases Tagged With: Big Data, database management, database management system, primary key, Target

Tech Thoughts for 2016 — Sensible Data & IoT

January 8, 2016 By Kenneth Sousa

Kept you guessing on the next two thoughts?  Well here is the continuation of Tech Thoughts for 2016.  Now for the next two.  The first blog in the series can be viewed by clicking here. 3. Big data will become sensible data to pan for gold. The term "big data" has become such a phenomenon.  I … [Read more...] about Tech Thoughts for 2016 — Sensible Data & IoT

Filed Under: Business Information Systems, Databases, Hardware, Strategic Uses

Tech Thoughts for 2016 — Content & VDoC

January 4, 2016 By Kenneth Sousa

Those of us born before 1985 have seen the rapid escalation of technology advancement.  The smartphone, that you take for granted in your purse or pocket, provides more access to data to you  now than CEOs and the President of the United States had in 1985.  Electricity reached 90% of US households … [Read more...] about Tech Thoughts for 2016 — Content & VDoC

Filed Under: Business Information Systems, Databases, Hardware, Strategic Uses

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Latest Posts

Artificial Intelligence — The Challenge of Earned Intelligence and Technology Integration (Part III)

Now that we have completed the first two periods of the artificial intelligence discussion, now for … [Read More...] about Artificial Intelligence — The Challenge of Earned Intelligence and Technology Integration (Part III)

Artificial Intelligence — The Challenge of Earned Intelligence and Technology Integration (Part II)

I hope you enjoyed the "first period" of this blog article. If you have not read it, you can click … [Read More...] about Artificial Intelligence — The Challenge of Earned Intelligence and Technology Integration (Part II)

Artificial Intelligence – The Challenge of Earned Intelligence and Technology Integration

Artificial intelligence is on the train track.  The wave has begun in the arena.  It cannot be … [Read More...] about Artificial Intelligence – The Challenge of Earned Intelligence and Technology Integration

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