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Management Information Systems

7th edition

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Kenneth Sousa

Retailers Have Become Casinos … Gambling on Loyalty and Winning?

February 24, 2014 By Kenneth Sousa

While eating breakfast a few days ago, I happened to glance at the footer of a flyer from Stop & Shop talking about earning gas rewards.  Then I said to myself, "Gee, since when does Stop & Shop sell gas?" and "Has everyone gone loyal?" As the casino industry matured through its history … [Read more...] about Retailers Have Become Casinos … Gambling on Loyalty and Winning?

Filed Under: Business Information Systems, Strategic Uses

So When Will Smart Phones Clean Our House?

February 7, 2014 By Kenneth Sousa

Technology has been working its way into our lives for several decades. 1970s ... large mainframe systems printing invoices and checks for our payroll and suppliers. 1980s ... the introduction of personal computers in the mainstream. Over time, we have used technology to create … [Read more...] about So When Will Smart Phones Clean Our House?

Filed Under: Hardware, Strategic Uses, Web-Enabled Enterprise

Technology is just a hockey puck or a baseball

February 3, 2014 By Kenneth Sousa

Technology is not what it is ... Technology is what it does. A few weeks ago, I had the honor of leading three sessions at the Scituate Middle School for their Career Awareness Day.  While considering what could I say ... How could I give them some knowledge? Inspire them to consider … [Read more...] about Technology is just a hockey puck or a baseball

Filed Under: Business Information Systems, Strategic Uses

Instructor’s Manual for 7e

January 27, 2014 By Kenneth Sousa

The instructor's manual for the seventh edition of Management Information Systems has been completed. It should be available soon on the Cengage Learning website. Contact your sales representative or the author for more information. … [Read more...] about Instructor’s Manual for 7e

Filed Under: Textbook Updates

Shoppers Changing Shopping Habits … Moving to buy!

January 22, 2014 By Kenneth Sousa

Consumer behavior continues to change; right before our eyes.  Shopping habits during the busiest (and most profitable times), November and December, are changing with each holiday season. Several retailers have seen a reduction in traffic during the last two months of the calendar year.  Best … [Read more...] about Shoppers Changing Shopping Habits … Moving to buy!

Filed Under: Business Information Systems, Strategic Uses, Web-Enabled Enterprise

Digesting the 2014 Consumer Electronic Show

January 13, 2014 By Kenneth Sousa

For all the techies who want to hear about the 2014 CES in Las Vegas.  I was not there (although maybe next year I should), but read a few articles and decided to "Pepto" and provide some insight here of what happened with over 3,200 companies at the Show. OK, not difficult to guess ... but … [Read more...] about Digesting the 2014 Consumer Electronic Show

Filed Under: Technology Topics

Disruptive Innovation or Progress?

January 8, 2014 By Kenneth Sousa

When I teach the general computer class for our students, there is always the discussion in a strategy chapter that defines disruptive innovation (or technology).  Some students, from the beginning of time, think that many of the terms we teach have no relevance.  However, disruptive technology is … [Read more...] about Disruptive Innovation or Progress?

Filed Under: Networks & Telecommunications, Security, Strategic Uses, Web-Enabled Enterprise

Mobile Agility — Gartner’s 2014 Top 10 IT Trends

January 2, 2014 By Kenneth Sousa

Being able to lead the mobile technology craze has been a mine field for business organizations. According to a recent report by Gartner, the entire BYOD (bring your own device) has created several "unintended consequences" in gauging the mobile workforce.  Corporations have been feverishly … [Read more...] about Mobile Agility — Gartner’s 2014 Top 10 IT Trends

Filed Under: Networks & Telecommunications, Strategic Uses, Web-Enabled Enterprise

Mobile Reaches a Tipping Point for Retailers: Video

January 2, 2014 By Kenneth Sousa

A video describing the results of the holiday shopping season.  The study was rather comprehensive with over 800 retail sites used as the benchmark for this research. On Christmas Day, online sales were up 16%.  Of these sales, almost one half (48%) of the traffic was from mobile devices (smart … [Read more...] about Mobile Reaches a Tipping Point for Retailers: Video

Filed Under: Business Information Systems, Strategic Uses, Web-Enabled Enterprise

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